Segmenting your customer base is vital for better understanding the behaviour and performance of key customer groups to send them more effective marketing messages.

This handy customer segmentation pdf is packed full of examples of valuable ways that online retailers can segment their customer base, including:

  • Demographic segmentation
  • Behavioural segmentation
  • Marketing engagement-based segmentation
  • Purchase-based segmentation
  • Lifecycle stages

 

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customer

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