About us

Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey. 

Ometria is trusted by the fastest-growing retail brands in the world such as MADE.com, Hotel Chocolat, Pepe Jeans and Feelunique.

Black Friday Survival Guide

Black Friday 2021. After last year's record-breaking Cyber Weekend, this year has the chance to be even bigger. For many marketers, this is the big one. So how do you stay calm amid the storm and make sure you have the best possible Cyber Weekend? We're here to help.


The retail marketer's

  • How to stand out amongst the host of emails in customer's inboxes 

  • Making the 'once-a-year' shopper a consistent customer 

  • What your automation, broadcast and cross-channel campaigns need to incorporate this Cyber Weekend

We'll explore:

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This download talks through the simple but effective steps for capturing the attention of consumers who have come to expect discounts, offers and surprises, and how to best engage with them.