COVID-19 resources for retail marketers

We’re committed to supporting the retail marketing community during uncertain times with the latest trends, analysis and advice.

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Ometria is a customer marketing platform that helps retailers create marketing experiences their customers will love

Ometria is trusted by some of the fastest growing retail brands in the world such as Hotel Chocolat, Not on the High Street, Whistles, FeelUnique, Made and Paperchase.

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Other useful resources

Other helpful marketing articles, podcast episodes and downloads.

A retail marketer's guide to newsletter personalisation

Ebook

Relevant content

The latest resources, advice and analysis on the current Covid-19 situation, from the Ometria Academy and beyond.

Communicating with your customers in uncertain times

Article

Go to Ometria.com

An advanced guide to marketing automation in retail

Ebook

Taking an editorial-led approach to retail marketing with Sarah Chapman

Podcast

Lessons in Content Marketing From 5 Editorial-First Ecommerce Sites

Article

Consumers care about coronavirus responses, but here’s how companies can avoid overdoing it

Article / econsultancy.com

Understanding the COVID-19 Effect on Online Shopping Behavior

Article / bigcommerce.com

6 ways retailers are helping communities during COVID-19

Article / nrf.com

Brands should take opportunity ‘to shine’ as lockdown takes toll on consumer confidence

Article / marketingweek.com

How 5 Retailers Are Responding to COVID-19: Ecommerce Brands That Are Delivering Comfort to Inboxes

Article / drip.com

Forget about empathetic emails and start making your brand money

Article / marketingweek.com

How the influencer marketing industry is adapting to coronavirus

Article / Econsultancy.com

Marketing amidst COVID-19: editorial campaigns for all verticals

Article

Email marketing during COVID-19: best practice examples

Visit Pinterest

Adapting customer experience in the time of coronavirus

Article / www.mckinsey.com

Other useful resources

Other helpful marketing articles, podcast episodes and downloads.

A retail marketer's guide to newsletter personalisation

EBOOK
READ MORE
EBOOK

An advanced guide to marketing automation in retail

READ MORE
PODCAST

Taking an editorial led approach to retail marketing with Sarah Chapman

READ MORE
ARTICLE

Lessons in Content Marketing from 5 Editorial-Lead Ecommerce Sites

READ MORE
ARTICLE

Brands should take opportunity 'to shine' as lockdown takes toll on consumer confidence

READ MORE

Marketing Week

ARTICLE

Forget about empathetic emails and start making your brand money

READ MORE

Marketing Week

ARTICLE

Understanding the Covid-19 Effect on Online Shopping Behavior

READ MORE

Big Commerce

ARTICLE

6 ways retailers are helping communities during Covid-19

READ MORE

NRF.com

ARTICLE

How the influencer marketing industry is adapting to coronavirus

READ MORE

Econsultancy.com

ARTICLE

Consumers care about coronavirus responses, but here's how companies can avoid overdoing it

READ MORE

Econsultancy.com

ARTICLE

How 5 retailers are responding to Covid-19: Ecommerce brands that are delivering comfort to inboxes

READ MORE

Drip.com

ARTICLE

Adapting customer experience in the time of coronavirus

READ MORE

McKinsey

How to effectively market when your warehouse closes

Article

Facebook strategies for the COVID-19 crisis: How ecommerce businesses can grow revenue and retain customers

Aired 17th April 2020

Scott Field

Head of eCommerce UKI, Facebook

REWATCH
Sarah Geoffrion

Head Of Delivery, Nest Performance

Rita Braga Martins

Retention Marketing Consultant, Ometria

How Ryman increases engagement using creative customer marketing during COVID-19

Aired 20th May 2020

Phil Turner-Naylor

Head of Marketing,  Ryman

Roxanne Goldfinch

Partner Development Manager, Astound Commerce

Victoria Manning

Head of Customer Success, ODICCI

REWATCH
Luam Mesfun

Senior Customer Success Manager,  Ometria

The New Normal: How to get marketing right amidst COVID-19

Aired 3rd April

Stephen Mader

Global Head of Strategy, Insight & Partnerships, Potoo

Hannah Stacey

Brand & Product Marketing Director, Ometria

James Dunford Wood

Chief Experience Officer, Ometria

REWATCH

Planning around a pandemic with the Ometria Customer Success Team

Aired 26th March 2020

REWATCH
Ky Ismet

Customer Success Director, Ometria

Aurelie Randolf

Sr. Customer Success Manager, Ometria

Chris Topolski

Customer Success Manager, Ometria

Four trends that will shape post-lockdown retail

Article