Personalisation 101:

A behind-the-buzzword commercial view on personalisation's place in multi-channel retail. 

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a C-level playbook

In this whitepaper we look at the current state of the art in personalisation, and consider the benefits to both retailers and customers. We cover:

- How to make the business case for personalisation

- How to measure the effectiveness of personalisation

- How to mobilise your business around a personalised marketing strategy